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Collezione cruise a New York

It is always great taking part in New York Fashion Week, its schedule is always packed with many glamorous events such as the fashion's biggest night out, the Met Gala. In 2018 Balsamo's team moved to the Big Apple with a mission: to better coordinate the services for the Cruise Collection show of one of the most iconic Italian high fashion brands.

It is always great taking part in New York Fashion Week, its schedule is always packed with many glamorous events such as the fashion's biggest night out, the Met Gala.
In 2018 Balsamo's team moved to the Big Apple with a mission: to better coordinate the services for the Cruise Collection show of one of the most iconic Italian high fashion brands.
For an entire week, the team integrated with the client's staff that was in charge of the event, united by the shared value of paying attention to every small detail.

In the 3 days that the guests spent in the city, everything needed to be foreseen and planned.
It could be defined as a "turnkey" mobility project: the client did not give many guidelines or limits, but they expected nothing less than a perfect result.
Approximately three hundred guests were flying from over the world.
They were VICs, celebrities and press professionals. 
For all of them, Balsamo provided door to door services and airport greeters.

Once in NYC, each of them had dedicated vehicles and drivers at disposal, special welcome kits onboard, everything customized.
Many service managers were needed to manage the large fleet of Cadillac Escalades in the different venues, hotels and restaurants, both remotely and on-site. In the meanwhile, they also had to track each movement of guests and keep the client updated.
Besides us, another much more well-known Bergamasco had been involved for the catering of the event: Chef Cerea and his crew from "Da Vittorio" Restaurant. On that night in May, when all the spotlights went out, the teams crossed paths while leaving the venue.